paul.v.biron@kp.org Paul Biron 507-284-0051 pcarpenter@mayo.edu Paul Carpenter MD 414-362-3610 paul.schluter@med.ge.com Paul Schluter 916-636-1168 penny.sanchez@eds.com Penny Sanchez Sun Microsystems, Inc. 510-795-3055 peter@javamedical.com Peter Hendler MD ACTS Retirement - Life Communities, Inc. 215-542-2318 This content is currently only available as a PDF Citation (2017), "Index", Ragas, M.W. Historically, the Blue Cross Blue Shield System (BCBS) has primarily communicated with insured consumers through corporate customers, and through the federation of 36 independent BCBS companies in more of a business-to-business manner. It was a great conversation and a great way to begin this blog series. (Ed.) I’m speaking with Kenneth Meyer, Vice President of Healthcare Media at Edelman for my next interview; so stay tuned. View Charles Greener's business profile as Senior VP & Global Chief Public Affairs Officer at Walgreens Boots Alliance. Gerrard joined BCBSA from Humana Inc., where he served as director of corporate affairs, overseeing both internal and external communications. On file we have 17 emails for Paul including paul.g*****@bcbsa.com, paul.g*****@cs.com, gerra*****@centurytel.net, and 14 other email addresses. For the first interview of my independent study, I had the opportunity to interview—not one, but two—communications leaders from the Blue Cross Blue Shield Association ( There is a new paradigm in health communications. Independent Study: New Media and Healthcare, Independent Study: Rules and Regulations—The FDA’s Role in Pharma Communications and Marketing, Blue Cross Blue Shield Association (BCBSA). Select Blue Cross Blue Shield Global™ or GeoBlue if you have international coverage and need to find care outside the United States. 25 records in 36 cities for Brian Saunders in New York. He has been named a Top 50 Health Influencer by PRWeek in 2017 and 2018, is a PRSA Silver Anvil recipient, a member of the Arthur W. Page Society, and has served on community and volunteer boards throughout his career. The resources in this toolkit will help you understand how health information technology (IT) is slowly changing health care, and how analysts disagree about the value of some technologies. I’m running for District 106 School Board– here’s why. The Affordable Care Act has also played a role in how the healthcare industry interacts with consumers. Blue Shield Association (BCBSA) • Gabriel Bien-Willner, Medical Director, MolDx, Palmetto GBA • Paul Gerrard, Medical Director and MolDx Director of Clinical Science, Palmetto GBA • Karen Gutekunst, Vice President of Diagnostic Development, Illumina Communications, media and marketing professional working in the STEM and healthcare industry. With fewer and fewer journalists and traditional or “old media” publications shuttering or cutting back on healthcare coverage, BCBSA has turned to storytelling as a method of communicating information and leveraging digital channels and multimedia to tell those stories which may have been pitched to a journalist 15 years ago. For the first interview of my independent study, I had the opportunity to interview—not one, but two—communications leaders from the Blue Cross Blue Shield Association (BCBSA) in Chicago. Affordable Care Act | Delivery System Reform | Health Care Costs The Alliance continuously updates our expert lists on key topics in health policy. The top city of residence is New York, followed by Brooklyn. Outside the United States. In the mid- to late-90s, Mark shifted his focus from television to internet and web 2.0 communications. When I asked Paul and Marc about working in a highly regulated industry, and how that level of regulation potentially impacted the creativity and innovation of communications teams, I was pleased to hear that they both felt it wasn’t a hindrance to their work. Health-conscious consumers and those choosing healthcare plans individually are driving the shift to digital and BCBS is answering with more transparent, direct communication, and by finding ways to drive authentic, meaningful and relevant conversations with those consumers. We offer you an introduction to issues such as protecting patient privacy and the cost of new technologies. Marc also commented that while the tools might not be novel, the level of sophistication in BCBSA involvement with those tools and channels has grown. More communication to individual consumers takes place and new media, especially social, is the platform for that communication. Marc also commented on the role of live-streaming content and how the rise in popularity of these tools might disrupt traditional media even more. In this session, you will experience a moderated discussion with senior officials from Aetna, FasterCures, and BCBSA regarding the evidence payers expect to be included in medtech companies’ submissions for reimbursement listings. Donor City, state Employer/Occupation Amount Contribution Date Report Date; MR. RICHARD ASHBY: CITRUS HEIGHTS, CA 95621: PHYSICIAN/KAISER PERMANANTE: 50: 2011-03-31: 2011-07-25: MR. RICHARD ASHBY: CITRUS HEIGHTS, CA 95621: PHYSICIAN/KAISER PERMANANTE: 50: 2011-03-02 Many thanks to Paul and Marc for their candor, time, and expertise. Outside the United States. Explore where Brian Saunders may currently live along with possible previous addresses, phone numbers, email addresses, relatives and more. This year the organization will shed a global spotlight on a condition that hits close to home for a staggering number of people: diabetes. guidance and oversight for the Association. Search for Doctors, Hospitals and Dentists Blue Cross Blue Shield members can search for doctors, hospitals and dentists:. Regulations and rules do not hinder creativity or innovation. Search for Doctors, Hospitals and Dentists Blue Cross Blue Shield members can search for doctors, hospitals and dentists:. Brian Saunders in New York . Marc specifically stressed that BCBSA strategy does not involve being active on every channel, because they realize that not every channel is a good fit for their message or audience. Join to Connect. Your email address will not be published. Paul stated he felt honored to work in a field that touches people in such a personal and important way. Commitment to the Next Generation of Healthy Americans | U.S. … In the United States, Puerto Rico and U.S. Virgin Islands. The Blue Cross and Blue Shield Association management team includes Lewis Bertolucci (Director of Digital), Kent Lawson (Executive Director Brand and Customer Experience), and Paul Gerrard (Vice President, Strategic Communications). New media involvement is not optional. Serota announced his intention to retire at the end of 2020 earlier this year. Paul Gerrard brings a wealth of corporate and consulting experience to the agency, drawing on over three decades of experience driving growth strategies and creating long-term value by protecting and enhancing brands and reputations. and Culp, R. Marc felt working in a regulated field actually helped him to focus, find solutions and zero in on the problem or issue at hand. Most recently, he served as vice president of strategic communications at the Blue Cross Blue Shield Association (BCBSA), a national association of 36 independent, community-based and locally operated Blue Cross Blue Shield companies. The average Brian Saunders is around 56 years of age with around 43% falling in to the age group of 41-60. But the shift to a more level playing field on social media where brands and consumers often have an equal voice has changed the way they communicate. Each year, the World Health Organization (WHO) marks its founding on April 7, 1948 – World Health Day – by highlighting a topic with significant implications for global health. Find contact's direct phone number, email address, work history, and more. paul john julian gerrard (bcbsa/vp strategic comm), (zip code: 40204) $58 to bluepac - blue cross blue shield association pac on 04/07/2016 TODD L BECKWITH (CHS INC./MGR, MARKET DEVELOPMENT), (Zip code: 40299) $250 to CHS INC. Healthcare is significant to everyone. He’s worked in healthcare communications for the past 12 years. He leads digital and social media strategy for the Blue Cross Blue Shield Association. Reporters and editors should call the Alliance at 202/789-2300 or email us at info@allhealthpolicy.org for help finding an expert.. View Paul Gerrard's business profile as Vice President, Strategic Communications at Blue Cross Blue Shield. Blue Cross and Blue Shield Association uses 4 email formats: 1. first '.' Gerrard earned a bachelor’s degree in European Studies from the University of Kent. Paul Gerrard, Vice President, Strategic Communications, has spent his career working in communications. Required fields are marked *. Paul J. has 8 jobs listed on their profile. Holmberg will also work with his predecessor Paul Markovich, president and CEO of Blue Shield of California, to conduct a national search for BCBSA President and CEO Scott P. Serota’s successor. Possible related people for Paul Gerrard include Alexander P Gerrard, Jacinda Marie Gerrard, Paul A Gerrard, Peter Thomas Gerrard, Sarah Nicole Gerrard, and many others. Find contact's direct phone number, email address, work history, and more. Expert List: Full List. Running up against a social media brick wall: Learning how to get to “yes” when policy says “no”, My five favorite takeaways from SXSW 2017. Join the Livestream Video Feed Here. In the same way that consumers often have a large share of voice, brands, Blue Cross Blue Shield included, are creating media-like capabilities. Paul Figueiredo Greater Los Angeles Area Real Estate Agent & Strategic Business Development Real Estate Education Boston University 1979 — 1983 Bachelor's Degree Experience Teles Properties July 2010 - Present Your Life Just Better, LLC December 2007 - Present Skills Single Family Homes, Investment Properties, Listings, Sellers, Short Sales, First Time Home Buyers, Real Estate Brands are media companies. Iowa native, living in Chicago. Four central themes emerged from our conversation around new media, healthcare and the work of Blue Cross Blue Shield Association. Select Blue Cross Blue Shield Global™ or GeoBlue if you have international coverage and need to find care outside the United States. Paul.Singer@SUPERVALU.com Supervalu Retail Management Paul L Singer 5695 325 03119D 2008-03-31 17:41:17 Kari Foley 3380 Sycamore Lane Student Kari Foley 5629 122 2008-03-31 17:48:06 263147 2008-03-31 17:48:57 Michelle Devine P.O. Marc Lichtenstein, Director of Social Media, spent the first 20 years of his career working in consumer brand advertising. We are also happy to assist journalists who are seeking an expert on a specific topic. Greater Minneapolis-St. Paul Area Licensed NutritionistIndividual/Family Nutrition, Corporate Wellness, Group Home Menus, Nutrition Classes/Seminars Health, Wellness and Fitness Education University of Bridgeport 2002 — 2004 Master of Science (M.S. The KwaZulu-Natal Growth Fund MainFirst Bank AG University Of Hong Kong Trxvault Dishout Valmont Industries, Inc. Valmont Industries, Inc. Ontario Teachers' Pension Plan The Boeing Company Delhi Imperial Place Community Health Centre Inc The Adam Corporation Adam, Jean-Marie BAE Systems 2000 Pension Plan Paul Capital Partners 9133-2452 Québec Inc Pioneer Craftsmen … View Paul J. Gerrard’s profile on LinkedIn, the world’s largest professional community. last@bcbsa.com (94.9%). paul john julian gerrard (bcbsa/vp strategic comm), (zip code: 40204) $58 to bluepac - blue cross blue shield association pac on 07/28/2016 RICHARD KING, (Zip code: 40202) $400 to … He provided communications leadership to the BCBS System, which insures 107 million people – the largest in the country. Enter a name to find & verify an email >>> Blue Shield Association (BCBSA) • Gabriel Bien-Willner, Medical Director, MolDx, Palmetto GBA • Paul Gerrard, Medical Director and MolDx Director of Clinical Science, Palmetto GBA • Karen Gutekunst, Vice President of Diagnostic Development, Illumina He has spent most of his career cutting through the complexities of highly regulated and socially significant industries including alcoholic beverages, energy, financial services and healthcare. Interview: Paul Gerrard and Marc Lichtenstein of Blue Cross Blue Shield Association For the first interview of my independent study, I had the opportunity to interview—not one, but two—communications leaders from the Blue Cross Blue Shield Association (BCBSA) in Chicago. He’s had extensive experience in almost all marketing communications roles, and has worked in politics, has been a lobbyist, worked in the financial communications industry, and has worked in both non-profits and private companies. Employees as drivers of corporate brand and reputation Paul Gerrard, Vice President, Strategic Communications, Blue Cross Blue Shield Association (BCBSA) and Angela Roberts, Chief Marketing and Communications Officer, American Veterinary Medical Association, and formerly Managing Director, Strategic Communications, BCBSA 9. Company Description: The Blue Cross and Blue Shield Association is a national federation of 39 independent, community-based and locally operated Blue Cross and Blue Shield companies that collectively provide healthcare coverage for more than 98 million - nearly one-in-three- Americans. In the United States, Puerto Rico and U.S. Virgin Islands. His final statement, “people who lean on regulations as a limitation to problem-solving communications are likely using it as an excuse,” was refreshing, as I look towards a long career in health communications. Gerrard joined BCBSA from Humana Inc., where he served as director of corporate affairs, overseeing both internal and external communications. A native of the United Kingdom, Gerrard began his career in European public relations, including serving as public affairs manager for Bass PLC, where he established and directed the FTSE100 corporation’s first coordinated international public affairs program. Your email address will not be published. Executive Director Strategic Communication at Blue Cross Blue Shield Association (BCBSA) Greater Chicago Area 500+ connections. Brands must engage in new media to effectively communicate. Editorial CoverageEmployee Wellness: Beyond 9-to-5 (2013)HCSC Fosters Sustainable Health Care for Their Employees and Community (2013)HCSC's Wiseguy Tackles Childhood Obsesity (2009)Corporate AidOklah Paul LaBelle Public Relations Manager, Trillium Software paul_labelle@trilliumsoftware.com Paul Martinez paul_martinez@harte-hanks.com ANANTPAL MAKKAR Haverty Furniture Companies Inc amakkar@havertys.com 404-443-2900 Edward Clary Chief Information Officer/SVP Distribution eclary@havertys.com David Osborne Hawaiian Airlines 808-835-3700 Linda … Blue Cross and Blue Shield Association employs 2,655 employees. When I asked them about the most effective new media tool they are currently using, Marc stated it was likely “the one I don’t know about yet,” which speaks to the current acceleration of channels and communications tools. Conversation and a great way to begin this blog series media at for... 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